Five projects, five different situations – stores built from zero, a full redesign done without taking the shop offline, a product page rebuilt around conversion, and custom development inside a running foreign store. All live, all clickable.
A Portuguese brand making traditional ceramics by hand and selling them into more than 40 countries. They got the whole store from me – from the first design sketch through to automated logistics and invoicing.
A German maker of organic baby food, trading since 1911. I came into a running store as an external developer – new sections and whole pages built exactly to the supplied Figma designs, plus the technical groundwork for several markets.
What I did
Custom sections and whole pages, pixel for pixel from Figma
Geo-redirects based on the visitor’s country
Multi-market adjustments – different content for the DE and CZ markets
A Czech lovebrand selling a pregnancy device across Europe, trusted by more than 130,000 customers. I started with the product page for the flagship product, where the buying decision is made – and gradually took over every product page, the cart and the cross-sell.
What I did
CRO analysis of the original product page
Strategy and a new section order
Design for every section
Custom development of the product pages
Bundle section with its own logic
Bespoke cart and cross-sell
The homepage, categories and the rest of the store were built by someone else.
Two brands, one owner. Minimalistick – black-and-white aesthetics, clothing and training gear. Soulbabes – a more colourful lifestyle take for every day. Two brands, two complete stores from zero, one standard of execution.
A piece of jewellery that chimes quietly on an expectant mother’s belly and stays with her after the birth. A complete redesign of the store without taking it offline – homepage, product pages, collections, a gift page and the cart.
What I did
Redesign of the homepage, product pages and collections
A set builder with a live running total
Cross-sell in the cart based on what is already in it
A dedicated gifting landing page
Lowest price in 30 days (the Omnibus Directive)
A second engagement from the same client, after the Aniball product pages.
