Marketing for Shopify stores: Meta and Google Ads, price comparison channels and email. I run it against real margin, not inflated ROAS. And when the store itself is slow or confusing, I can fix that too.
No commitment · a written estimate within 24 hours
I scaled my own Shopify brand from zero to €30,000 a month – mostly through Meta and Google Ads I was paying for myself. That taught me to count every euro of ad spend against margin rather than against a flattering number in the dashboard. Which is why I spend your budget as though it were mine.
Agencies typically push traffic at a store somebody else built, then blame that store when results are thin. Here one person handles both the ads and the store – on larger campaigns I bring in specialists I have worked with for years.
Not "more traffic" at any price. I put the channel mix together so every euro spent makes sense against your margin.
Facebook and Instagram. Performance is no longer decided by targeting but by creative – so I produce it at pace and test what actually sells.
Search, Performance Max and Google Shopping. The customers already looking for you, and the ones who do not know you yet.
Europe does not end at Google. Microsoft Ads is a genuine second channel – and it is what Copilot and ChatGPT search run on – plus the comparison sites where position is won on price and feed quality.
The easiest people to sell to are the ones who already bought from you. Automated emails and SMS that sell while you sleep.
Creative is the main performance lever today, not targeting. I make the visuals and video that stop the thumb – and replace them before they wear out.
Organic reach on Instagram and TikTok that props up the paid campaigns. I grew my own brand to 14,500 followers on Instagram – I know what holds attention.
Anyone promising you a specific ROAS does not control it. The numbers in ad dashboards are inflated – here is how I actually measure.
Platforms claim orders that were never theirs and will happily count one order twice. So I work from blended MER: all of your revenue divided by everything you spent on advertising across every channel. One honest number that cannot be inflated the way a single platform ROAS can.
More traffic is not money. I watch margin and the ratio of what a customer costs to acquire against what they are worth – so growth does not strangle your cash flow.
On iOS and Safari a share of conversions never gets measured in the browser. So I send the data server-side as well, through the conversions API, to give the algorithms something to learn from and keep the numbers matching reality.
No charts for show. You see what I spent, what it brought in and what I am doing next. When something is not working, you hear it from me first.
I do not pour money into ads blind. First I go through margin and costs, then I build the first campaign.
I go through your margin, your numbers and your store. Then I tell you whether scaling makes sense now, and at what budget it pays off.
I set up the accounts and the measurement, prepare the first batch of creative and the email flows. You approve before anything goes live.
Campaigns go out and I test what works – creative, audiences, channels. Whatever earns gets the budget.
I add budget only where the profit survives. You get real results reported and continuous tuning, month after month.
Management is billed monthly by scope – roughly the high hundreds to low thousands of euros a month, depending on how many channels run and how much creative gets made. The ad budget goes straight to the platforms, never through me.
I take no markup on ad spend and the accounts run on your own profiles, so I am not holding you by them. I bill for the work: setup, creative, management and reporting. And if your margin is too thin or the store converts too weakly for advertising to pay off, you hear that before you spend the first euro.
A written ballpark within 24 hours · no commitment
No, and anyone promising it either does not know or is selling air. ROAS in ad dashboards is inflated – platforms claim orders that would have arrived anyway. What I do guarantee is honesty: I work from real revenue against real spend (blended MER) and from margin, not from a number that screenshots well. And when advertising is not paying off, you hear it from me first.
It depends on the product, the margin and the channels, so I can only give you a firm number once I have seen yours. As a rule, too small a budget leaves the algorithms nothing to learn from and the advertising never gets off the ground. In the opening audit I work out what it is worth starting with, so you do not spend the money just warming up – and whether advertising pays off at your margin at all.
I have the first data within days, but a fair read on performance takes roughly four to eight weeks – the algorithms learn, I test creative and find what sells for you. Quick wins can land sooner, from email flows or retargeting; steady scaling on margin is a matter of months, not a switch. Anyone promising a miracle in a week is pushing you into rushed decisions.
No. Creative is the main performance lever today – not targeting – so I treat it as part of the job: static visuals, video and UGC, and above all at a pace that keeps the ads from wearing out. If you have your own material or product photography I will use it; but relying on one ad for a quarter does not work any more.
Both, and they belong together. Your cheapest revenue comes from people who already bought from you or know you. I set up automated flows – a welcome series, abandoned cart, post-purchase, win-back – in Klaviyo or Omnisend for deeper segmentation, or in native Shopify Messaging, which now handles email and SMS straight from the admin, so part of your revenue runs without paid advertising. Retention does not replace acquisition though; neither one works alone.
Operations automation (orders, documents)Yes, and which ones depends on your markets – idealo matters in Germany, Ceneo in Poland, Prisjakt across the Nordics. Microsoft Ads is a genuine second channel and it is also what Copilot and ChatGPT search sit on, which makes it worth more than its share of search suggests. With comparison sites the whole game is product feed quality and bidding, not "switch it on and forget". Getting a feed off Shopify that those channels are happy with is not as turnkey as it is on a local platform, but it is entirely solvable – I set it up and keep tuning it.
Neither. I run advertising regardless of platform, but Shopify is my specialism – there I can reach into the store itself, not only the campaigns. And that is rather the point: advertising is only as good as the store it leads to. If a visitor lands on something slow or confusing, the budget burns – and I can fix or rebuild that straight away, so you are not paying two agencies to blame each other. I work on stores I did not build; I just check first that the advertising has somewhere worth leading.
CRO and store optimisationNot a problem. I will look at the accounts and tell you straight whether there is room to improve – sometimes it is only the measurement and the creative that need work, sometimes taking over the whole thing makes sense. The accounts and the history stay yours, so a switch is not a leap into the dark and you lose no data. And if it is already set up well, you will hear that too.
You do. Everything runs on your own Meta, Google and Microsoft profiles, and the access and history are yours. I take no markup on your budget and I do not hold you by withholding accounts – if we part ways, the campaigns and the data stay with you.
Even right at the start – advertising is often the fastest way to get your first customers and find out what sells. You do not need existing revenue. What you do need is a margin that can carry the cost of acquiring a customer, and a store that converts decently – advertising amplifies what works, but a hole in your margin or your store only gets more expensive. That is why I begin with an audit: if fixing the store or the pricing pays off first, I say so straight away, not after the budget has burned.
Write a few lines about the store, the product and the margin. Within 24 hours you will have it in writing: whether and how scaling makes sense, and roughly what it costs. No call, no commitment.
Would rather not fill anything in? Write straight to ahoj@hynekkraus.cz