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Hynek Kraus
Shopify developer and consultant

Shopify stores built the way I built my own.

They look like a brand and convert like a machine.

No commitment · A written reply within 24 hours

Store buildsMigrationsCustom developmentCROAutomationBrand identity
Experience, not a course certificate

“I ran a Shopify store of my own for three years. I know what turns one into a business rather than just a website.”

  • 0 yearsRunning my own Shopify store
  • €0k+Average monthly revenue
  • 0Instagram followers
  • Hynek Kraus, Shopify developer and consultantHynek KrausWith Shopify since 2021

I lived through Black Friday with real cash flow on the line, negotiations with Chinese suppliers and Meta ads that died in the middle of the Christmas run-up – before I sold the brand in 2024. That’s exactly why I know what decides whether a store earns money or merely looks good.

Why me

What makes me different from an agency.

None of this is filler. You notice every one of these in the result.

More about how I work
Focus

Shopify only. All the way.

No WooCommerce, no WordPress, no list of five platforms I am “also” good at. Years in one platform – long enough that it has no blind spots left for me.

Brand + performance

Design, code and growth. One person.

Not three suppliers blaming each other when something breaks. Design, development and the marketing foundation come from the same desk – one project, one timeline, one person answerable for it.

Design that isn’t an afterthought

Aesthetics most agencies treat as decoration.

For most studios design is what happens after the build. For me it’s part of the foundation – which is why your store ends up looking like a brand rather than a theme.

I ran one myself

You start where I finished.

I built a Shopify brand, ran it for three years and sold it. What that taught me about margins, ads and what actually makes people buy goes into your store from day one, instead of costing you the same three years.

Selected work

A few brands worth showing.

No mockups. Live stores you can open right now.

View the Continental Lab project in detail
Continental Lab storefront
Complete storePremium ceramics · Worldwide

Continental Lab

Handmade Portuguese ceramics. From the first sketch to selling into 40+ countries.

What I did on it
View the Töpfer Babywelt project in detail
Töpfer Babywelt storefront
Custom sections & pagesOrganic baby food · DE/EU

Töpfer Babywelt

A German brand trading since 1911. Custom sections and pages, pixel for pixel from Figma.

What I did on it
Open the Aniball case study – before and after
Aniball product page
Product pages & cartPregnancy device · EU

Aniball

A brand its customers swear by – 130,000+ of them. From the flagship product page to every PDP, the cart and cross-sell.

Before and after: the full story

Two projects have a before-and-after breakdown:AniballTěhotenská rolnička

Who I build for

Three situations. Three clear routes.

Every project differs, but three situations come up again and again. Find yours.

New brand

You are building a brand from zero.

You have a product and a vision – what is missing is the brand, the store and the first customers. I build all of it in one process: visual identity, the Shopify store, and the campaigns that bring the first orders.

Talk about starting from zero
Redesign & CRO

You are selling, but not at full strength.

Orders come in and growth has stalled. I find where you’re losing customers and rebuild the store gradually, while it stays open – no drop in revenue, no restart from scratch.

I want a conversion audit
Upgrade

You have outgrown your platform.

WooCommerce, PrestaShop, Shopware or Magento holding you back – limits on expansion, on features, on speed, or an upkeep bill that keeps growing. I migrate you to Shopify without losing SEO, data or sales.

Would migrating pay off?

None of these quite fit? See all services

What I do

Everything a Shopify store needs. Under one roof.

I can take on the whole store – or start with whatever is hurting most.

A new store on Shopify
Most requested

A new store on Shopify

The complete build – strategy, design, development, launch. From smaller stores to genuinely complex custom work. From the first wireframe to the first order.

I want a new store
Redesign & custom development

Redesign & custom development

New sections in custom Liquid, a redesign with the store still running, and features built for you – bundles, upsell, B2B.

Migration to Shopify

Migration to Shopify

From WooCommerce, PrestaShop, Shopware or Magento – data, 301 redirects and the rankings you already have.

CRO & conversion optimisation

CRO & conversion optimisation

Funnel audit, A/B tests, product pages and the path into checkout. Measured, not guessed.

Automation & AI

Automation & AI

Orders, shipping, invoicing and support without manual work – the routine handled by workflows and AI where it earns its place.

Ecommerce marketing

Ecommerce marketing

Meta and Google Ads, email flows and content – run against real margin, tested with my own money first.

Brand for ecommerce

Brand for ecommerce

Logo, brand system, art direction, typography. An identity customers remember.

Shopify vs the rest

WooCommerce, PrestaShop, Shopware – when Shopify makes sense.

No platform is “best” for everyone. Below, it’s up against WooCommerce, the most common alternative. PrestaShop, Shopware and BigCommerce are in the full comparison.

Who runs it

Shopify
Hosting, security and updates included
WooCommerce
On you and your host, every week

Speed and peak traffic

Shopify
Auto-scaling on a global CDN
WooCommerce
Down to your hosting; cart and checkout can’t be cached

Custom design

Shopify
Full freedom in Liquid on every plan
WooCommerce
Full freedom – and you maintain all of it

Selling in more countries

Shopify
Up to 20 languages and 130+ currencies from one admin
WooCommerce
Through plugins (WPML paid, multi-currency separate)

Verified September 2026. The full comparison covers WooCommerce, PrestaShop, Shopware and BigCommerce, including prices and total cost of ownership. All platform comparisons →

Shopify isn’t the platform you move to once you have outgrown something else. For most brands it’s the better choice from the first product – quicker to launch, less to maintain, and ready to sell across Europe the moment you are.

Common questions

Before we start talking.

What does a new Shopify store cost?

Roughly: a simpler store lands in the low thousands of euros, a complex custom build in the low tens of thousands. I won’t pretend to be precise before I know what I’m building – send me a few sentences about what you sell and you’ll have a written estimate within 24 hours. Free, no call, no strings.

Am I hiring an agency or one person?

One person, and I would rather say so upfront. You talk to the developer who writes the code, so nothing gets lost between an account manager and a contractor. For larger brand and marketing work I bring in specialists I’ve worked with for years, and I tell you when that happens.

Where are you based and does that matter?

I work from Central Europe, which puts me in CET – the same working day as most of Europe and a morning overlap with the US East Coast. Everything runs remotely and in writing, so you keep a record of every decision. Invoicing is B2B and cross-border; see the terms for the details.

Can you handle selling into several European countries?

Yes, and it’s the part most builds get wrong. Multiple currencies and languages through Shopify Markets, VAT and the OSS scheme, local carriers and local payment methods that people actually trust – iDEAL in the Netherlands, Klarna in the Nordics, BLIK in Poland. A store that only works in one country is easy; one that survives a border is the real job.

I already have a store somewhere else. Can you move it?

That’s a large part of what I do – WooCommerce, PrestaShop, Shopware, Magento. The part that decides whether a migration succeeds isn’t the product data, it’s the URL mapping and the redirects. Done properly, rankings hold. Done as an afterthought, you lose traffic you spent years earning.

How long does it take?

A focused store build is usually six to ten weeks from kickoff to launch; a migration depends far more on how your current platform lets data out than on the build itself. You get a schedule with milestones in the offer, not a vague promise.

What does it cost to run a Shopify store each month?

Shopify itself starts at €32 a month on Basic, or €24 if you pay annually. On top of that come the apps a European store needs – carriers and parcel lockers, marketplace feeds, invoicing – which land in the tens of euros. Realistically, budget €60–250 a month depending on the mix. Card processing is separate: from 2% + €0.25 through Shopify Payments, lower on the higher plans.

The full cost breakdown
Do you only build on Shopify?

Only Shopify, and that’s deliberate. Years in one platform mean I know where its limits actually are instead of guessing – and that I can tell you when it’s the wrong choice. If your business runs on WordPress content, or you need the kind of control only a self-hosted platform gives you, I’ll say so rather than sell you a migration.

How Shopify compares
First step

Tell me what you are building.

A few lines about your project is enough. I’ll tell you straight what makes sense, what doesn’t and how I would approach it. No commitment, no pressure.

Would rather not fill anything in? Write straight to ahoj@hynekkraus.cz

  1. 01You fill in a short form. It takes two minutes.
  2. 02Within 24 hours I reply with a first written take on it. Free.
  3. 03What happens next is your call. I won’t chase you.