A brand people remember – and buy from.

That is exactly what this is for. If you have the product and you know who you want to sell it to, I will come up with the name, design the logo, colours, typography and tone, assemble a brand out of it – and then build it into the store. You do not need to hire a naming agency, a designer and a developer separately; it all happens in one process.

It is. I will do the logo on its own, and I will be straight with you about how far it gets you: a logo without a system of colour, type and rules ends up looking slightly different every time it is used, and the brand falls apart. If you want to start small, we start with the logo and a core identity, and the rest follows when you are ready.

A brand is your identity – logo, colours, tone, the things a customer recognises you by. A redesign is a new look for one particular store. Sometimes the two go together (new brand, new store), sometimes one is enough. If you are not sure which you need, write a few sentences about your situation and I will tell you straight whether it is branding, a redesign, or both.

Both, and that is my main difference. Alongside the guidelines I apply the brand to Shopify myself – product pages, homepage, cart, emails. You are not left with a PDF for the drawer; the identity starts living where your customers actually buy.

Yes. Naming when the brand does not have a name yet, and packaging as part of the identity – stickers, boxes, a thank-you card, the unboxing. I treat a brand as a whole, from the name to the moment somebody opens the parcel. What you actually need, we work out from your product.

I do not build a final identity without your sign-off. First you see a concept – a direction, not ten variants thrown at a wall – and we tune it together until it fits. Only then do I develop the whole system. Rounds of feedback inside the agreed scope are not metered; the point is that the result fits you, not me.

Yes, all of it is yours. When the work is done you get the logo source files in vector format, the fonts used, the colours and the guidelines – plus full rights to use the brand however you need. I do not hold on to you by withholding files; you can work with what I design on your own or with anyone else.

I will look at it and tell you honestly whether it is worth building on or whether a new one is the better call. Sometimes the logo only needs refining and a system built around it; sometimes starting again is simply more honest. I do not recommend a rebuild to give myself more work – if it does its job, it stays.

Roughly: a logo and core identity land in the low thousands of euros, a complete brand applied to a live store in the low tens of thousands. A price list cannot really capture it – write a few sentences about what you need and within 24 hours you will have a written ballpark. Free, and no call needed.

A logo and core identity usually run to a few weeks; a complete brand applied to a store takes longer depending on scope. What matters most is how quickly you come back with feedback. You get a schedule with milestones in the quote, so you know what you are approving and when.

When you do not want to be interchangeable. Starting on a template with an off-the-shelf logo is a legitimate way to begin – but the moment ten similar stores are standing next to you and price is the only difference, the brand is what lifts you out of the row. And now that anyone can generate a logo with AI and they are all starting to look alike, a custom brand separates you even further. If what you really need right now is to get sales moving and branding can wait, I will say so.