A Shopify developer for stores that are already running: redesign, product pages, custom Liquid sections and features a theme can’t do – shipped so the store never stops selling.
No commitment · a written estimate within 24 hours
I ran my own Shopify store for three years. I know what it means to touch a store that’s selling right now: every change has to help something and must break nothing. That’s how I approach every redesign and every new feature.
I came into stores like Töpfer and Aniball as a bespoke developer – without upending what already worked.
The Aniball product page at the same URL – with the structure and the selling logic completely rebuilt.
Reviews, price context and trust elements – the page had none of them before.
You don’t have to rebuild everything at once. I’ll take a single page – or redo the whole store. Always bespoke, always in your style.
A new look that reads like your brand and sells better at the same time. The store doesn’t lose a minute: I work on a copy of the theme and switch once it’s finished.
I design new sections and pages myself – around your product and around selling. Built so you can manage the content in the editor afterwards.
The most important page of a store. I build it around the product and around the buying decision – from section order to selling features.
When the standard isn’t enough, I build the feature – the thing neither a theme nor an app can do. And when a proven app is genuinely the right answer (shipping, invoicing), I say so; I build bespoke where it pays back.
Payments, carriers, warehouse, accounting, marketplaces and Shopify Markets for more languages and countries.
Ten apps stacked on each other slow a store down – each adds a script and a monthly fee. Whatever affects speed or sales, I rewrite into code.
Design without a reason is decoration. This is how I approach the work.
Before I touch the code I go through the store and the data – on the existing design I look at heatmaps and session recordings (Clarity, for instance) to see where people drop off. The new design is then built on what I saw, not on an impression.
I’ll install a proven app where it fits. But whatever is central to your selling belongs in code – not in another app that’s both a monthly cost and a drag on speed.
I design the solution myself, out of the analysis, so it fits your brand and your conversion. For larger pieces that means a full Figma design; for smaller ones a quick sketch and straight into code. Either way it goes into Liquid exactly, not approximately.
Two stores I came into as a developer – not from zero, but as a substantial rebuild while they kept selling. Both live, click through them.
New sections and whole pages built exactly to the supplied Figma designs. Geo-redirects and market-specific content.
From the flagship product page to every PDP, the cart and the cross-sell. New structure, design and bespoke logic.
Whether it’s one section or a whole redesign, the frame doesn’t change. You approve at milestones, not at the end.
I go through the store and the data and find where you’re losing people. Out of it comes what to change and in what order.
The solution designed to your brand – a full Figma design for larger pieces, a quick sketch for smaller ones. You approve before anything is built.
Development happens on a copy of the theme, so the live store is untouched. You can see the work in progress the whole time.
The switch takes minutes. Then I watch how the change behaves on real traffic and tune it.
Individual changes and single sections land in the hundreds to low thousands of euros; a complete store redesign in the low tens of thousands depending on scope. I’ll name a firm number once I know exactly what I’m dealing with.
Smaller, clearly bounded pieces – one section, a specific feature – I can price fixed upfront, so you know exactly what you’re walking into. For a larger redesign, where the scope is refined as we go, I work to agreed milestones. I don’t start anything until the scope and the price are with you in writing.
An indicative estimate in writing within 24 hours · no commitment
No. I work on a copy of the theme, so the live store is untouched the whole time. The switch itself takes minutes and I schedule it for the quietest hour of your week.
A redesign is a different situation from a migration: the URLs stay the same, so there’s nothing to redirect and no rankings to carry across. What does change is content and structure, so I keep the headings, meta data and internal links intact unless improving them is part of the brief.
Individual changes and single sections land in the hundreds to low thousands of euros; a complete redesign in the low tens of thousands. Send me the store URL and what is bothering you, and within 24 hours you’ll have an indicative estimate in writing.
Get an indicative priceYes, and a lot of engagements start that way. Aniball began with a single product page and grew into every product page, the cart and the cross-sell. One section is a perfectly normal brief.
Not all of them. Shipping, invoicing and analytics are things a proven app does well and there’s no reason to rebuild them. What is worth moving into code is whatever is central to your selling or slows the store down – each app adds a script and a monthly fee.
Yes, and pixel for pixel. That’s exactly the Töpfer arrangement – their designers supply the Figma, I turn it into Liquid. If you don’t have designs, I create them.
Usually not. I work inside your existing theme unless it’s so old or so heavily modified that building on it costs more than replacing it. If that’s the case, I’ll tell you and explain why.
A single section is usually days; a product page a week or two; a complete redesign four to eight weeks. You get a schedule with milestones in the offer.
You do. Everything lives in your Shopify account and your theme. If you want to continue with someone else, there’s nothing stopping you.
You get the work documented, so whoever touches it next knows what was done and why. If you want me to stay on for further changes, we set up a retainer; if not, we part ways and that’s fine.
Yes, and that’s part of how I build them. Every section gets its own settings in the theme editor, so text, images, order and visibility are yours to change without a developer. What stays in code is the logic and the layout – exactly the part you don’t want an editor to be able to break.
When a proven app does the job – shipping, invoicing, analytics and reviews are solved problems, and rebuilding them buys you nothing. When the store has no traffic yet, because you’d be tuning something nobody has seen. And when the theme you’re on is so heavily modified that building on it costs more than replacing it – in that case I’ll tell you, and explain why.
And a few lines about what is bothering you. Within 24 hours you’ll have what I would change, why, and roughly what it costs. No call, no commitment.
Would rather not fill anything in? Write straight to ahoj@hynekkraus.cz