The same traffic, more orders.

No, and anyone promising it is guessing. Conversion is affected by plenty of things outside my control – the product, the price, the season, the quality of the traffic. What I guarantee is the method: I measure, I test and I let the data decide. What demonstrably worked stays; what didn’t gets thrown away. I don’t make changes I can’t defend with a number.

Both, and that’s my main difference. Most CRO agencies send you a report and that’s where it ends – the rest is your problem or your developer’s. I write the changes into Liquid myself, so there’s no second supplier standing between “we know what to improve” and “it’s live”.

Yes, but differently. A/B testing needs volume – without it a test will never reach significance and you would be reading noise. With lower traffic I work from recordings, heatmaps and plain usability problems, which are usually obvious enough not to need a test. I’ll tell you honestly which regime you’re in.

Partly, and it’s worth being precise. Deeper changes to the Shopify checkout itself are a Plus capability. On standard plans I work with everything up to it – the product page, the cart, the path into checkout and the thank-you page – which is where most of the losses happen anyway.

GA4 for the funnel and Microsoft Clarity for heatmaps and session recordings. Clarity uses cookies, so it runs behind the consent banner – anyone telling you it’s cookieless is wrong. If you already have your own stack, I work with that.

They bring traffic and read numbers. I change the store. Those are different jobs, and the handover between them is where most CRO dies – a recommendation nobody ships. I take the finding and turn it into code.

Obvious usability fixes show up within days of shipping. A genuine A/B test needs a few weeks to reach significance, depending on your traffic. Anyone promising a number in a fortnight isn’t measuring.

Partly, and only where there’s a reason. CRO isn’t a redesign – I’m not changing the look for its own sake. If it turns out the store needs a redesign rather than tuning, I’ll say so rather than selling you sprints.

A one-off audit is clearly bounded and priced fixed upfront – I go through the store, rank the problems by impact on revenue and ship the quickest fixes straight away, so you end up with changes live rather than a list. It’s a fraction of a month of ad spend, which makes it a small first step on which you can test me. Continuous sprints are billed monthly by scope, and that’s a choice, not a condition.

Mostly no. Microsoft Clarity for heatmaps and session recordings is free, and so is GA4 for the funnel data. A dedicated A/B testing app costs from tens of euros a month, and it only earns its place once you have the traffic to reach significance – below that I’d be charging you to read noise. I tell you which of them you actually need before anything gets installed.

No. Most engagements start with a single audit at a fixed price, and what happens next is your decision. If you want the gains to keep coming we run sprints month by month, and you can stop at the end of any of them. I’d rather you stayed because the numbers moved than because of a notice period.

Almost all of it, yes. The product page, the cart, the path into checkout, speed and mobile – where most orders are actually lost – are open on every plan. What Plus adds is the checkout itself: custom fields, upsells and logic inside those final steps. On a standard plan I work up to the checkout door, which is where most of the money is anyway.

When there isn’t enough traffic to tell a change from noise – then the honest answer is to spend the money on getting visitors first. When the store is about to be redesigned or migrated, because the work would be thrown away in a month. And when the problem isn’t the store at all but the price, the product or the quality of the traffic; optimising a page can’t fix any of those, and I’ll say so.