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Hynek Kraus
End-to-end care for your store

I build the Shopify store and then I grow it.

Design, development and marketing in one pair of hands – one person, one line of responsibility. I can take the whole store from strategy to launch, or step in only where it currently hurts most.

No commitment · a written reply within 24 hours

What I do

The whole store – or just one part of it.

You do not have to order everything at once. Most engagements start with one step and grow from there, based on results.

Most requested

A new Shopify store

A complete turnkey build – strategy, design, development, launch. You bring the product and the vision; I turn it into a store that looks like a brand and sells like one. From smaller shops to large bespoke projects.

  • Strategy, architecture and wireframes
  • Visual design tailored to your brand
  • Custom Liquid development – sections, upsell, B2B
  • Payments, shipping, invoicing and email all connected
  • 30 days of support after launch, then on a retainer
I want a new store

Pick what you need right now:

Redesign & custom development

Redesign & custom development

New sections in custom Liquid, a redesign while the shop keeps trading, and features a theme cannot do. I rebuild the store step by step, without a drop in revenue.

  • Custom sections and pages, pixel for pixel from Figma
  • Bundles, upsell, subscriptions, B2B price lists
  • Redesign in place, not a restart from zero
I want to improve my store
CRO & conversion optimisation

CRO & conversion optimisation

Funnel audit, A/B tests and tuning of product pages. I measure rather than guess – every change comes out of data.

  • Funnel analysis and where you are losing people
  • A/B tests on product pages
  • Cart and speed optimisation
I want more conversions
Migration to Shopify

Migration to Shopify

From WooCommerce, Magento, Shopware, PrestaShop or BigCommerce – including the data, the 301 redirects and your rankings. The design is built fresh, to your brand.

  • URL audit and a full 301 redirect map
  • Products, customers and orders moved across
  • Carriers, marketplaces and invoicing reconnected
I want to move to Shopify
Automation & AI

Automation & AI

Orders, shipping, invoicing and support without manual work. Shopify Flow, workflows and AI handle the routine so you can handle the business.

  • Automated shipping and invoicing
  • Connections to ERP, Xero, Lexoffice or DATEV
  • AI for support and routine tasks
I want to save time
Ecommerce marketing

Ecommerce marketing

Meta and Google Ads, email flows in Klaviyo and content for social. Tested on my own brand, not on your budget.

  • Performance campaigns on Meta and Google
  • Email and SMS flows in Klaviyo, Omnisend or Shopify Email
  • Content and creative for social
I want more sales
Brand identity

Brand identity

Logo, brand system, art direction and typography. An identity customers remember – and one that sets you apart from template-shaped competitors.

  • Logo and visual identity
  • Brand system and art direction
  • Typography and tone of voice
I want a stronger brand
Not sure about the scope?Write to me
Proof

Instead of promises, stores that are actually trading.

Continental Lab sells handmade ceramics into 40+ countries. Aniball is trusted by more than 130,000 customers. Minimalistick and Soulbabes I built from zero. For Töpfer, a German brand trading since 1911, I build sections and pages exactly to their Figma.

Behind every one of them is someone who ran his own Shopify brand for three years and sold it in 2024 – not an agency that has only seen Shopify from the outside.

Continental Lab storefront
Common questions

Before we start talking.

Am I hiring an agency or one person?

One person, and I would rather say so upfront. You talk to the developer who writes the code, so nothing gets lost between an account manager and a contractor. For larger branding and marketing work I bring in specialists I have worked with for years, and I tell you when that happens.

What does it cost?

A simpler store lands in the low thousands of euros, a complex custom build in the low tens of thousands. Individual work is quoted per scope. You get a written estimate within 24 hours of telling me what you need – free and with no strings.

Can you do just one part of it?

Yes, and most engagements start that way. Aniball began with a single product page and grew into every product page, the cart and the cross-sell. You are not signing up for everything by talking to me about one thing.

How long does it take?

A focused store build is usually six to ten weeks from kickoff to launch. A migration depends far more on how your current platform lets data out than on the build itself. The offer contains a schedule with milestones, not a vague promise.

Can you handle several European markets?

Yes, and it is the part most builds get wrong. Multiple currencies and languages through Shopify Markets, VAT and the OSS scheme, local carriers and the payment methods people actually trust in each country. A store that works in one country is easy; one that survives a border is the work.

Who owns the code and the account?

You do. Everything is built on standard Shopify and under your account, so I am holding nothing hostage. If you want to take the store elsewhere, you can – you stay because you want to, not because you cannot leave.

What happens after launch?

Thirty days of support are included. After that we either go our separate ways or continue on a retainer, depending on what the store needs. I do not push anyone into a contract they do not want.

Do you guarantee results?

No, and be careful with anyone who does. I guarantee the method and the craft: what I promise in the offer is what you get. Revenue depends on the product, the market and the budget, and I do not control those.

First step

Let's build something that sells.

Tell me a few lines about your store – where you are now and what you want to reach. Within 24 hours I will come back with what makes sense, what does not and how I would go about it. No commitment, no pressure.

Would rather not fill anything in? Write straight to ahoj@hynekkraus.cz

  1. 01You fill in a short form. It takes two minutes.
  2. 02Within 24 hours I reply with a first written read on it. Free.
  3. 03What happens next is your call. I will not chase you.