A custom Shopify store, built to earn.

Roughly: a simpler store lands in the low thousands of euros, a complex custom build in the low tens of thousands. There’s no price list, because the number follows the scope – send me a few sentences about what you want to sell and within 24 hours you’ll have an indicative estimate in writing. Free, no call, no strings.

A project starts with a deposit – usually 30 to 50% depending on scope – and the rest is split into milestones. You never pay upfront for work that doesn’t exist yet. The exact split and due dates are in the offer in writing before I touch the first pixel.

A new store from zero typically takes 2 to 12 weeks. It depends on scope and on how quickly you come back with feedback and materials. You get a schedule with milestones in the initial offer, so you know what you’re approving and when.

Yes. The size of a store doesn’t decide how many people build it – how it’s built does. Product data is imported in bulk, several markets and currencies are handled by Shopify Markets, and B2B price lists or a warehouse and ERP connection are part of the brief rather than an add-on. The core – strategy, design and development – is mine. On genuinely large projects I bring in specialists I’ve worked with for years, but I run the project from start to finish. What grows with size isn’t the headcount; it’s the time for data preparation and testing, and that’s in the estimate.

Less than you expect. I need the product and product photography, your goals, and access to whatever exists already – the domain, analytics, possibly the current store. I’ll design the brand if you don’t have one, and I write the copy for the key pages: I want to be accountable for the outcome, not just the looks. If you would rather write it yourself, that’s fine. You get the list of what I need and by when in the first week, not at the moment it starts blocking the project.

Yes, and it’s a large part of what I do – WooCommerce, PrestaShop, Shopware, Magento, BigCommerce. The part that decides whether a migration succeeds isn’t the product data; it’s the URL mapping and the redirects. Done properly, rankings hold.

Yes, and it’s the part most builds get wrong. Multiple currencies and languages through Shopify Markets, VAT and the OSS scheme, carriers per market and the payment methods people actually trust in each country. A store that works in one country is easy; one that survives a border is the real job.

Thirty days of support are included – the period when real traffic finds the things testing doesn’t. After that we either go our separate ways or continue on a retainer, depending on what the store needs.

You do. Everything is built on standard Shopify and under your account, so I’m holding nothing hostage. If you want to take it elsewhere, you can.

No, and be careful with anyone who does. I guarantee the method and the craft: what is in the offer is what you get. Revenue depends on the product, the market and the budget, and I don’t control those.

Yes, and it’s better done together. If you have the product but no identity, I design the logo, colours, typography and tone first, then build the store on top of it – so it looks like a brand rather than a theme with your logo dropped in. If you already have an identity, I build to it.

You approve at milestones, not at the end: first the architecture, then the key screens, then the build on staging, which is open to you from day one. Refinement inside the agreed scope is a given – I don’t count rounds of feedback. What changes the price is a change of scope, and you hear about that before it happens, not on the invoice.

You do, on your own account – which is the point, because the store and every subscription stay in your name. I set them up and tell you the monthly total before we start, so the running cost is a decision rather than a surprise. Shopify starts at €32 a month on Basic and a typical European store lands at €60–250 all in.